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November 2, 2010

Flash Mobs Overview

by Stella
flashmob

Whether you like them or not, one thing is certain: flash mobs are in and get a lot of attention over the internet. Whether you want to promote an product, a place, an event or anything else, flash mob has a viral marketing effect.

T-Mobile Advert has created serval flash mobs.

  • The latest one was at Heathrow Terminal 5, passengers arriving were given a welcome home to remember.
  • This flash mob was created by T-Mobile Advert in Liverpool Street Station

Israel has been for the last years blooming with the hightech industry, as well as in terms of online marketing campaigns.

  • In this video, a flash mob was created in Jerusalem for a jewish holiday, Hanukkah.
  • One of the biggest flash mobs ever was taken at the beach of Rishon Lezion. To promote the beach? not sure…
  • A flash mob in Las Vegas at the Planet Hollywood. What happens in Vegas, stays in Vegas??

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Flash mobs are indeed great to draw some attention, but at the end, once you’ve seen one, you’ve seen them all…unless they get a little more creative.

What do you think? Do you think they are useful or not?

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