Summer is coming up and magazines are already setting up the “diet” tone with a bunch of articles on “How to lose 20 pounds” or “How to have a great butt”. We read those articles a thousand times and they always talk about the same thing. Most importantly is that none of what they say actually works.
Four billion mobile users in the world. 91% use their mobile to socialize (on facebook, twitter, youtube etc..), compared to 79% on desktops. 86% of mobile internet users are using their devices while watching TV! It’s a fact: People are spending more time than ever on their mobile phones. As marketers, we need to understand these new types of consumers and how best to reach them. The following infographic, brought by Microsoft Tag, helps us to understand and grasp relevant information regarding the mobile consumer. Read more